Push notifications enable you to send messages to your customers when they are not on your website or app. It is a great way to attract and invite your customers back to your platform when you want. So, in this article, we will discuss the top 5 best push notification services for businesses and bloggers.
The traditional way to reach customers repeatedly is by email. Years ago, email used to be the most effective medium to grab your user’s attention. But over time, its effectiveness reduced a lot. Many emails now land in the spam folder. Even if you manage your emails to land on the user’s inbox, very often it gets ignored.
But push notification has become one of the most effective ways of engaging with the customers. Push notifications have 2x open rates when compared to emails. If you have a website or mobile app, you can easily integrate a push notification service on your platform and start sending notifications about new updates to your users.
Top 5 Best Push Notification Services For Businesses & Bloggers
|#1||OneSignal||Free up to 10k web & unlimited mobile push subscribers, 1 in-app message||Site & App Owners, Ecommerce sites, Bloggers|
|#2||Google Firebase||Free with certain limitations||App owners|
|#3||PushAlert||Free up to 3,000 subscribers||Site & App owners, Bloggers|
|#4||VWO||Starting at $99/Mo||Ecommerce sites|
|#5||Subscribers.com||Free up to 200 subscribers||Bloggers|
Before you go and integrate this service on your platform, you need to know about the best push notification services that are available in the market. Not all of them are the same. Some of them are free and some of them are paid. Many of them are focused on mobile apps and some offer services for both websites and apps. Each of them offers many different tools to help you engage with your customers in a different way. So, let’s discuss the best push notification services and tools for businesses and bloggers.
OneSignal is the most popular push notification service available out there. It’s loved by bloggers and businesses because it offers you the core services for free of cost. Yes! You heard it right! You don’t have to pay a penny to send push notifications to your users to an extent.
Plus a lot of big companies like Uber, Conde, Adobe, Skyscanner, Nast, etc. trust OneSignal. So, you don’t need to be sceptical about its services.
I am personally using it for my own websites and I must say, I am satisfied with its push notification service.
It also has a plugin for businesses and bloggers who are running their sites using WordPress. This plugin makes it simple to send push notifications to users when you publish a new post or page. Plus you can notify users when you update your old posts as well.
OneSignal can be used by App owners as well as it offers a mobile push notification service as well. So, basically, it’s a one-stop solution for news publishers, bloggers, business owners, and app developers for their push notification-related requirements.
- 10,000 web & unlimited mobile push subscribers, 1 in-app message
- $3 per 1,000 push subscribers
- $3 per 1,000 in-app impressions
2. Google Firebase
It’s a product developed by the tech giant Google. It’s primarily focused on app developers to provide them with a platform to engage with their users and nurture their most valuable users.
It helps app owners send highly targeted and contextual notifications and messages to their users so that they take action on the app.
It also gives you the option to trigger messages based on the behaviour and interest of your users. This lets you target users who have taken a specific action or set of actions previously on your app. This way, you can bring the conversion rate up or increase the engagement with your users so that they stick to your app.
Pricing: When it comes to pricing, Google Firebase is also free for starters. Then you can pay as you go. Apart from the push notification service, you will get a lot of other features and functions under the firebase umbrella to make your app better.
PushAlert is a push notification service for websites. This allows you to convert your visitors into subscribers by showing them a popup to subscribe for your notifications. It’s best for real-time communication and instant repeat traffic to your website.
You can send native push notifications to mobile users even if you don’t have an app. You can divide your subscribers into different segments and send them personalized notifications so that they can connect with your messaging and take desired actions on your website.
It also gives you the option for A/B testing. You can try out different combinations of title, image, and message to see which variation drives the most result.
Plus it provides API to easily connect it to your web app. If you are using WordPress, you can simply download its WordPress plugin and install it to directly send push notifications from your WordPress dashboard.
Pricing: Like the other two services we talked about above, PushAlert is also free to get started with. Then there are additional benefits that can be used by becoming a paid customer of PushAlert.
4. VWO, formerly PushCrew
VWO, which was previously known as PushCrew, is another very popular push notification service for the web and mobile. This is a browser-based push notification service that lets you send notifications to your customers.
It claims to provide you 4x click-through rate of email. Plus you don’t need a mobile app to send notifications to mobile users. Users can subscribe to your push notification with a single tap.
Pricing: Unlike other service providers, VWO doesn’t have any free tier. Instead, they have a trial program and once the trial is finished, the lowest plan is $99 per month.
It is a push notification service recommended by the famous digital marketer Neil Patel. In fact, Neil Patel personally uses this to send push notifications to his readers.
It has most of the features that are offered by the other push notification service providers. It’s a blogger-friendly tool.
Pricing: It’s free forever for up to 200 subscribers. Once you have hit the 200 subscriber mark, there are different pricing depending upon the number of subscribers you have and how often you send push notifications to them.
Most of these top 5 best push notification services for bloggers and businesses offer very similar options and tools. I personally recommend you to go with OneSignal if you are just starting your blogging journey. Then once you start having some traction, you can move to any other service provider according to your requirements.